The phrase comes from CB radio slang, where 10-4 means a message has been received and understood and good buddy is a friendly term for another driver. It became part of trucking culture in the 1970s, when CB radios were a staple on long-haul routes and in road movies and songs about drivers. The clip is tagged with Letterkenny, the Canadian comedy series known for its rural characters and deadpan dialogue, which helped keep the trucking lingo in circulation online. Creators still use it because the phrase is instantly recognisable even to people who have never used a CB radio.