The Hawk Tuah phrase became a viral meme in 2024 after Haliey Welch used it in a street interview clip shared widely on TikTok and other social platforms, where its blunt, funny delivery was quickly remixed into songs, edits and reaction videos. ASMR versions followed as creators re-recorded the line in a whispered, close-microphone style, playing on the contrast between the original loud joke and a soft, intimate delivery. The longer take gives editors more room to time a reaction, which keeps it popular for short-form comedy.