Back To You was released in May 2018 by Selena Gomez as a single from the soundtrack to the second season of 13 Reasons Why, the Netflix drama she executive produced. Co-written by Gomez with Amy Allen and others, the track quickly charted internationally and became a fan favourite beyond the show. Online, the chorus has been reused in edits, lyric videos and fan montages for years, sustained by its relatable theme of returning to an old love and its connection to a widely discussed television series.