The line comes from The Simpsons, the long-running animated sitcom created by Matt Groening that first aired in 1989, where Bart Simpson uses it as his signature defiant retort. Voiced by Nancy Cartwright, Bart turned the short phrase into one of the most recognisable catchphrases of early 1990s television, appearing on T-shirts, lunchboxes and in endless reruns. As clips moved online, the line became a staple of meme edits, reaction videos and soundboards, where its instant attitude needs no context. It endures because the show remains widely watched and the phrase still works as a universal comeback.