Ennard first appeared in Five Nights at Freddy's: Sister Location, released in 2016, as a twisted animatronic built from the parts of other characters in the underground facility. Voice lines from the game were clipped and shared widely by players, then collected on soundboards for edits, streams and memes. The character's calm yet menacing delivery made the lines especially popular for horror content, and Ennard has remained a recognisable figure in later Five Nights at Freddy's discussions and fan videos.