Better Call Saul premiered in 2015 as a prequel to Breaking Bad, following Jimmy McGill's transformation into the flamboyant criminal lawyer Saul Goodman. The show's title became a cultural catchphrase, quoted whenever someone needs legal help, real or imagined, and clips of its theme and introduction spread widely on TikTok, YouTube and meme pages. Its lasting appeal comes from that mix of humour and moral grey areas, making Saul a shorthand for a smooth talker who can talk his way out of almost anything.