The clip comes from Schoolboy Runaway, a stealth game about a schoolboy trying to sneak out after being grounded for poor grades, where his strict parents are the main obstacle. In the game the dad uses running as a punishment, and players clipped his shouted Russian order because it sums up his character in under two seconds. The line spread in gameplay edits and meme videos in Russian speaking communities, then wider as a reaction sound for anyone being forced to run, chased, or ordered around by an angry authority figure.