Big Time Rush was a Nickelodeon series and pop group that rose in the late 2000s, and short vocal bits from its songs still circulate in meme clips and nostalgic edits. Online, this repeated oh oh oh section gets reused because it is instantly recognizable, upbeat and easy to place on a reveal. It stays popular with creators who grew up with the show, and with younger users who use it ironically for over-the-top entrances, throwback posts and lighthearted pop parody.