Resident Evil 5 was released by Capcom in 2009 as the fifth main entry in the survival horror series, and in Japan the game was titled Biohazard 5, which explains the alternate name used for this clip. The title screen presentation became closely associated with the game's launch and marketing, and fans later ripped and shared short title audio online for edits, tributes and gameplay videos. Its continued use comes from instant series recognition rather than any later meme trend.