Bonbon aus Wurst is associated with Helge Schneider, the German comedian, musician and filmmaker known for surreal humour, jazz influences and deadpan performances. The title, which translates as a candy made from sausage, captures the kind of deliberately nonsensical premise that runs through much of his work. Short clips of the track have circulated online among fans of German comedy and absurdist music, where the contrast between its cheerful musical style and its ridiculous subject makes it instantly shareable. It endures because the joke is simple, visual and easy to drop into unrelated videos.