Rickrolling began as an internet bait and switch prank built around Rick Astley's 1987 hit Never Gonna Give You Up. The joke spread in the mid 2000s when users shared links promising something else, only to redirect people to the song's music video. It became one of the most durable memes online, revived constantly in games, streams, live events and social media posts. This boom version adds a startling impact to the setup, making the familiar reveal land harder while keeping the original prank instantly recognisable to anyone who has spent time online.