NBA Jam was released by Midway in 1993 as an over the top two on two arcade basketball game, famous for gravity defying dunks and no fouls. Announcer Tim Kitzrow recorded the energetic commentary, and his Boomshakalaka call after big dunks became the game's signature line. The phrase outlived the arcade cabinet through console ports, sequels and re releases, then spread online as a reaction sound for huge plays and exaggerated victories, keeping the original arcade energy alive decades later.