Little is known about the original recording behind Bu La, so the clip is known mainly through its use as a short soundboard sound. Its title is written in Chinese characters that echo the spoken syllables, which makes the sound easy to recognise and search by its bu la name. Online, creators reuse it as a brief vocal reaction for cute, food related or lightly comic moments, where a full line of dialogue would be too much. Its short length helps it travel easily between edits, shares and downloads.