The phrase became popular online as a reusable reaction for moments when humor is missing, especially in Portuguese speaking meme culture. Shared as a short soundboard clip, it spread through edits, comment replies and short videos where creators needed a quick way to signal that a joke did not work. The follow up about checking a pocket gives it a memorable second beat, which helps it remain recognizable even out of context and keeps it in circulation as a sarcastic response to awkward or forced comedy attempts.