Cauê Moura built his audience on Brazilian YouTube with raw, irreverent vlogs and comedy, and his exaggerated laugh became a trademark of his videos over the years. Fans began clipping it into reaction edits and meme soundboards, where it spread far beyond his original audience as a shorthand for laughing hard at something absurd. Because the laugh is so distinctive, it works without any context: listeners recognise the tone instantly and know something funny went down. It remains a staple of Brazilian meme culture and shows up regularly in gaming videos, TikTok edits and reaction content.