This meme sound is known online as CBT Wikipedia because it mimics or uses a neutral encyclopedia-style reading of the term. It spread through short meme edits, reposts, and soundboard uploads where the joke is the contrast between formal wording and an explicit topic. The clip stays popular because it is short, instantly recognizable to meme audiences, and easy to drop into bait-and-switch formats. It often appears alongside other reaction-heavy meme sounds such as awkward cricket or shocking to emphasize the uncomfortable pause after the reveal.