The sound comes from a Charlie, also known as penguinz0 and MoistCr1TiKaL, reaction where he jokes that they turned an L into a staple in the Staples logo and insists the hype is real. Clips of his loudest reactions have circulated for years as a classic scream meme, shared in edits that exaggerate excitement over tiny details. Because his delivery mixes a full scream with flat, sincere commentary, creators still reuse it whenever a reveal, brand logo or small victory is treated like a major event.