Jacques Chirac was president of France from 1995 to 2007 and built a popular image around rural France, farming and the annual Salon de l'Agriculture, where he often praised French produce. His fondness for apples became a running joke in French media, and short clips of him talking about fruit now circulate as a light political meme. Like the wide putin meme, it turns a real leader's earnest moment into comedy, and fans of the French political sound about Zemmour will recognise the same affectionate mockery.