This quote comes from the Cloaker enemy in Payday 2, the co-op heist shooter by Overkill Software released in 2013. The enemy became especially memorable because of his fast takedowns, distorted voice lines, and reputation for punishing careless players. The forums line spread through gameplay clips, compilations, and gaming memes because it perfectly captures that feeling of being instantly punished. It still shows up in edits alongside other dramatic game over sounds such as the FNAF Jumpscare Scream or the Inception Button.