Grand Theft Auto IV, released by Rockstar Games in 2008, gave players a mobile phone that became a central part of missions, contacts, and everyday life in Liberty City. Players could choose from several in-game ringtones, and Coolroom became one of the options people remembered and later shared as a short clip. Because the game remains popular with modders, streamers, and nostalgia-focused creators, the ringtone still appears in edits, reaction videos, and phone-themed memes long after its original release.