The clip comes from the Dead by Daylight community, where it is tied to Kobe Man, a Chinese creator whose name became a niche in-joke among players. Rather than coming from the game itself, it grew through fan edits, gameplay clips and shared memes, where the name was used to mark chaotic or memorable moments. Its appeal has stayed narrow because the humour depends on recognising the reference, but that is also why it keeps circulating among Dead by Daylight fans who enjoy its playful, community-made feel.