Place it just after the winning number, price, or total is revealed, then follow it with Here Comes The Money for a bigger payoff, or use It Was At This Moment He Knew before it to set up the surprise.
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This 24-second French clip centres on the phrase 'des millions,' treating the words as a spoken line about a huge sum. It gives a playful, exaggerated feeling, as if the amount is too large to take seriously. The humour comes from the scale itself, turning millions into a boast rather than a simple number.