DJ Khaled, the American DJ and record producer behind We The Best Music, became a meme fixture in the mid-2010s through Snapchat videos and his repeated catchphrases. Short samples of his ad-libs and motivational lines were lifted into Vine, YouTube and later TikTok edits, where the same phrase could be looped for comic effect. The format stayed popular because the voice is identifiable in under a second and works without context, making it a reliable reaction sound for lists, streaks and over-the-top celebrations online.