DJ Lance Rock is the friendly host of Yo Gabba Gabba!, the American children's musical series that premiered on Nick Jr. in 2007, known for its mix of live action, puppet characters and catchy songs. The show grew a second life online as millennials who watched it as kids began sampling its bright sounds and catchphrases for memes and edits. Short isolated clips like this sneaker squeak now circulate on soundboards, where creators grab them as ready-made cartoon movement cues rather than for any dialogue.