DNA Productions was the Dallas animation studio behind Jimmy Neutron: Boy Genius and its Nickelodeon television series, and its logo sting played as those programmes signed off. As clips of the logo circulated online, the brief ident took on a second life away from television, becoming a shorthand for early 2000s cartoon nostalgia in memes and short-form edits. It survives because it is instantly recognisable to that audience and, at only a few seconds long, it can close a joke without interrupting the pace of a video.