The sound comes from Sergey Stepanov, the saxophonist for Moldova's SunStroke Project during the Eurovision Song Contest 2010 performance of Run Away with Olia Tira. His short solo, stage moves and sunglasses were clipped and looped on YouTube, where he quickly became known as Epic Sax Guy. Endless loop versions and remixes spread the riff far beyond the contest, and it became a standard joke for confidence and seductive entrances, often grouped with Sexy Sax clips online. Its simple repeating hook is why creators still reach for it today.