The name refers to Athena, the goddess protected by the Saints in Saint Seiya, a long-running anime and manga franchise that remains especially popular with Brazilian and Portuguese-speaking fans. Short voice clips labelled in Portuguese circulate widely on soundboards and in fan edits, detached from their original scene. This exclamation became useful as a standalone reaction because its tone alone signals alarm and drama. Fans reuse it for parodies, roleplay edits and meme remixes, while non-fans use it simply as an over-the-top scream for shocking moments.