Filthy Frank was the chaotic YouTube persona created by George Miller, who later became known as singer Joji, with Pink Guy as the lycra-suited character often performing the music. Whatcha Say takes its hook from Jason Derulo's 2009 hit of the same name, itself built around Imogen Heap's Hide and Seek. In Frank's hands the sincere apology chorus became a meme reaction, shared across edits and soundboards because the exaggerated delivery instantly signals mock remorse after a betrayal, blunder or uncomfortable reveal online.