Harasho comes from the Russian word khorosho, meaning good, and it became familiar to anime fans as a catchphrase linked to half Russian characters, most famously Eli Ayase in Love Live. Short voice clips of the word, often stuttered for a shy effect, spread through anime edits, reaction videos and soundboards in the 2010s. The phrase stayed popular because it is instantly recognisable even to viewers who do not speak Russian, and a single hesitant delivery can signal approval, embarrassment and cuteness at the same time in fan made videos.