Ice Ice Baby was released by American rapper Vanilla Ice in 1990 and became a defining pop rap hit, built on the bassline from Under Pressure by Queen and David Bowie. The song topped charts internationally and helped bring hip hop to a mainstream pop audience. Decades later its opening remains widely recognised, so short clips circulate on soundboards and in meme edits as a shorthand for nineties nostalgia, overconfidence and retro cool, often used ironically when someone is trying to look impressive.