Shared online as the negative soul cleansing lady clip, this sound spread through meme edits where the chant is treated like a mock ritual for removing bad vibes. The single repeated phrase, iktekutokikkacktikack, made it easy to loop, remix and drop into unrelated videos for comic effect. It sits alongside other absurd reaction clips and the wider meme soundboard culture, where a serious delivery paired with nonsense words quickly becomes a reusable punchline for cursed posts, unlucky streaks and fake spiritual cleansings.