The phrase is everyday French slang for calling out obvious foolishness, and as a short audio clip it has circulated mainly as a reaction sound for fail and prank edits. Its appeal is in its directness: even viewers who do not speak French can hear the exasperation in the delivery, while French-speaking viewers get the full joke immediately. Creators often place it alongside other blunt reaction clips such as bruh, using it as a punchline rather than as narration. That simple, reusable setup is why it keeps appearing in short-form edits, where one sharp reaction can carry a joke.