The Indian Premier League, usually shortened to IPL, is a professional Twenty20 cricket league in India that began in 2008 and quickly became one of the most watched sports competitions in the world. Its broadcast presentation, stadium fanfares and short theme stings became familiar to millions of viewers each season. Clips from that matchday sound were shared on soundboards and in short videos, where the IPL name alone signals fast cricket, big crowds and high stakes, helping the sound stay popular with editors and fans between seasons as well.