Freddy Fazbear is the main animatronic mascot of Five Nights at Freddy's, the horror game series created by Scott Cawthon and first released in 2014. The repeated ur ur ur ur chant is a fan-made meme vocalisation imitating Freddy, which spread widely on TikTok, YouTube edits and soundboards. Short, loopable clips like this became a shorthand for FNAF humour, used whenever creators want an instantly recognisable reference to the games without using actual gameplay audio, and it remains popular with younger meme audiences.