Mario, Nintendo's mascot since the 1980s, made It's-a me, Mario famous as his greeting in Super Mario 64 in 1996, voiced by Charles Martinet. The line became one of gaming's most quoted introductions and was heard again by a new audience in The Super Mario Bros. Movie in 2023, with Chris Pratt voicing Mario. Clipped on its own, it now circulates on soundboards and in short videos as a ready-made entrance for Mario cosplay, fan edits and anyone making a cheerful, instantly recognised debut.