Place it at the exact frame the cheese appears in your edit, then follow it with a bruh sound for the deadpan reaction. For a bigger pile-on, save the meme sound effect button for a second cheese reveal later in the same clip.
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This is a very short voice clip of a person shouting the single word 'KAAS!' in under a second. It lands as abrupt and silly, a sudden cheese callout that feels funny because it arrives with total commitment and no setup. It comes from the Ad Looij meme.