Listed under the Thai word for news, Khaaw is used online as a compact news-style cue rather than as a clip tied to a single known broadcast. Short bulletin-style sounds travel well in memes and short-form video because the format is instantly recognisable even without translation: a formal announcement frame makes an ordinary update feel official. That flexibility keeps it useful across jokes, parody reports, and playful reveals, where creators want the authority of a news intro without needing a real studio segment or a long setup.