The phrase is Thai and translates roughly as this fourth time should not happen, which explains why the clip is shared as a reaction to repetition rather than as a standalone joke. With no confirmed source work, character or original recording attached to it, its life online is as a short soundboard clip passed between users for edits and chats. Its appeal rests on the specific count in the line, giving creators a ready made comment for the exact moment something goes wrong again after several earlier tries.