The line comes from the SpongeBob SquarePants episode Squid on Strike, first aired in 2001, where Squidward goes on strike against Mr. Krabs and teaches SpongeBob a protest chant. Clips of the rhythmic slogan resurfaced on YouTube and TikTok as a reaction to petty injustices, with creators repeating it over workplace, school and gaming complaints. Its sing-song delivery and escalating wording made it easy to quote and remix, so it remains a go-to shorthand for calling something dramatically unfair.