The clip comes from Wie is de Kwis, a Dutch television show associated with presenter Bart de Graaf, in which a marmot is thrown on screen. The moment survived long after the broadcast because it is so unexpectedly absurd, and Dutch meme pages began sharing it as a short standalone sound. On soundboards and in short video edits it is now used far beyond its original context, usually as a punchline for throws, launches and sudden chaos, keeping a piece of Dutch television humour alive in internet culture.