Sławomir Mentzen, leader of the New Hope party within Poland's Confederation alliance, toured towns across Poland during his 2025 presidential campaign, including the spa town of Ciechocinek in the Kuyavian-Pomeranian Voivodeship. A short excerpt naming the town was clipped and shared online by supporters and critics alike, turning a routine campaign mention into a standalone meme. Its continued use comes less from the speech itself than from how easily the isolated name works as a non sequitur in Polish internet humour.