The shout comes from Michel Teló, the Brazilian sertanejo singer whose version of Ai Se Eu Te Pego became a worldwide hit in 2011 and 2012. Recorded for his live release Michel na Balada, the song spread far beyond Brazil after footballers celebrated goals with its dance and clips flooded early social media. The short Uuuuhh vocal was later cut out and shared on soundboards as a standalone reaction. Its link to a song almost everyone heard at parties keeps it recognisable even without the music around it.