The line comes from Ghostface, the masked killer from the Scream films, as featured in the fighting game Mortal Kombat 1, where the character appears as a guest fighter with dialogue drawn from his horror-movie persona. Fans clipped short taunts and introductions from the game for soundboards and short-form videos, where the recognisable voice works even without the gameplay on screen. It remains in use because the reference is instantly understood by both fighting-game players and horror fans, giving editors a quick way to signal menace, a surprise arrival, or a playful threat before a match or reveal.