Imogen Heap released Hide and Seek in 2005, and its chorus gained television fame when The O.C. used it during a climactic shooting scene that same year. Saturday Night Live parodied that moment in the 2007 Dear Sister sketch, repeating the chorus after every slow motion shooting until it became shorthand for melodramatic death online. Short clips spread through early YouTube and later short form video, while Jason Derulo's 2009 hit Whatcha Say, built around the same sample, kept the line recognisable to a new audience.