Place it at the very start of the edit as the opening ident, then follow it with a few moments later for a time jump, and save it was at this moment he knew for the turning point that follows the introduction.
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This 13-second clip is the MTV Films ident, a short movie-studio opening built around the MTV name. It gives a video a polished, big-screen feeling, like the lights going down before a feature starts. The name belongs to the film production arm of MTV, so the clip carries that cinema branding into a short-form edit.