The sound is tied to Negas, a Spanish-language online creator whose short, blunt voice lines circulate widely as reaction audio. Fans clipped the phrase los odio and shared it as a standalone meme sound, where its appeal lies in how directly it expresses dislike without needing context. It spread through short-form videos and soundboards, where creators reuse it to punctuate frustration, rejection, or playful hatred toward a person, trend, or situation. Its staying power comes from that simplicity: a familiar voice, a clear emotion, and a length short enough to drop into almost any edit.