Place it at the peak of a visual gag, then let another cat moment follow it. Open a pet montage with the Eow Cat Meow, use this clip for the sudden turn, and close with the Cat Laughing Meme for the payoff after the joke lands.
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This is a very short, just over a second long, sharp cat-like neow that sits between a real meow and a cartoon sting. It lands as cute at first, then funny because it arrives so suddenly and sounds so exaggerated. It became known online as a meme cat vocal, spelled neow or nyeow, used to turn an ordinary moment into a quick joke.