The DSi was Nintendo's successor to the DS Lite, released in 2008, with dual screens, cameras and downloadable games, and its startup sound became part of the console's identity. As players grew up, clips of the chime circulated in nostalgia videos, handheld reviews and meme edits, often used to signal a flashback to childhood gaming. It remains popular because it is short, instantly recognisable and tied to a specific era of portable gaming, rather than to any single game.