Party Club is a fan-made project connected to the Dead Club fandom and built around the character-based music format popularised by Incredibox. Sam was presented as one of its cast, with character reveals shared on GameJolt, where indie and fan game creators post updates. His Normal Mode sound separates the standard version of the character from alternate forms. As fan creators traded mixes and edits online, the short loop became a searchable standalone clip, reused by players who wanted Sam's exact layer without loading the full mod.