The line comes from StarCraft, Blizzard's real-time strategy series, where it warns players that they lack the minerals needed to train a unit or construct a building. It became one of the most quoted in-game warnings because it interrupts play at the exact moment a plan fails, and players soon repeated it outside matches as shorthand for being broke or unprepared. Clips of the warning spread through gameplay videos, streams and meme edits, and it remains popular today because the situation it describes, wanting something without the resources to get it, is instantly recognisable far beyond strategy games.